GALAXIA GUTENBERG MARSHALL MCLUHAN PDF

La Galaxia Gutenberg. Front Cover. Marshall McLuhan. Círculo de La Galaxia Gutenberg: Génesis Del Homo Typographicus · Marshall McLuhan. No preview. La galaxia Gutenberg: génesis del “Homo typographicus”. Front Cover. Marshall McLuhan. Planeta-Agostini, – pages. Galaxia Gutenberg (Romanian Edition) [Marshall Mcluhan] on * FREE* shipping on qualifying offers. Lectura obligatorie pentru toti care locuiesc in.

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This book helped me see a lot of my assumptions about the way the world is based on print culture, and helped me appreciate some seemingly silly Internet trends as more meaningful as new ways of thinking and communicating. Mobile characters, with their easy and quick gutemberg capability, therefore, inadvertently marsjall us to cultural homogeneity and repetitivness.

Read all the way through this a couple of times and just had it sitting around and picked it up to read random spots. This time around, there’s less focus on literary criticism and more on general philosophical and scientific advances.

La Galaxia Gutenberg – Marshall McLuhan – Google Books

In this new age, humankind will move from individualism and fragmentation to a collective identity, with a “tribal base. But for all the fluidity and scatteredness of his style, there’s no doubting he’s expressi Either completely brilliant or total hogwash, I’m not qualified to say.

Nov 19, Robert Cross rated it really liked it. Movable type, with its ability to reproduce texts accurately and swiftly, extended the drive toward homogeneity and repeatability already in evidence in the emergence of perspectival art and the exigencies of the single “point of view”. This page was last edited on 7 Aprilat Associated with this epoch ggutenberg the Art of memory in Latin Ars Memoriae.

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For instance, McLuhan contrasts the considerable alarm and revulsion that the growing quantity of books aroused futenberg the latter seventeenth century with the modern concern for the “end of the book.

Though the World Wide Web was invented thirty years after The Gutenberg Galaxy was published, McLuhan may have coined and certainly popularized the usage of the term ” surfing ” to refer to rapid, irregular and multidirectional movement through a heterogeneous gutenbeeg of documents or knowledge, e.

Here is the guy who coined the phrase “global village” in the ’60s in reference to what he thought the effect of electronic technology would have on the world.

It’s a bit of a ink-blot of a book–what people take from it varies very much on the person, I think–but so evocative. In this he’s called the original media guru, and that’s an understatement. In many cases, he quoted several paragraphs at a time.

I really like the ,cluhan that McLuhan constructs his narrative by quoting other writers and commenting on the quoted material.

The Gutenberg Galaxy: The Making of Typographic Man

Please improve this by adding secondary or tertiary sources. Lists with This Book. Jul 08, Joe rated it it was amazing Shelves: I must say, though, it did have some really interesting and diverse links that I enjoyed a great deal: Key to McLuhan’s argument is the idea that technology has no per se moral bent — it is galaxa tool that profoundly shapes an individual’s and, by extension, a society’s self-conception and realization: Tedious and digressive at times?

Apparently, McLuhan also had some ideas about how galaxiia browse a book.

I’d marshqll you against the italian translation: To raise a moral complaint about this is like cussing a buzz-saw for lopping off fingers. That was how it came across to me, at least. Paperbackpages. Want to Read Currently Reading Read. Lists with This Book.

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The Gutenberg Galaxy – Wikipedia

This book helped me see a lot of my assumptions about the way the talaxia is based on print cul Very insightful look at how information technologies shape all other aspects of culture. Key to McLuhan’s argument is the idea that technology has no per se moral bent—it is a tool that profoundly shapes an individual’s and, by extension, a society’s self-conception and realization:.

Dans maeshall Galaxie de Gutenberg Marshall McLuhan presente sa grande these que ce n’est pas le contenu du message mais son medium presse ecrite, television, radio, etc. McLuhan is fun and has a distinctive way of writing theory that I wish more people had copied.

I didn’t give it five stars because I found it a little mrshall and repetitive from time to time. La galaxia Gutenberg by Marshall McLuhan. And since most of his sources are from research papers and the like, their intended audience is experts, and possibly interested and educated amateurs.

A challenging read, but worth it.

This was a fun and inspiring book, and there were points at which I would have considered just giving it five stars despite some of its obvious flaws and the fact that it is quite dated. I wish somebody else had written it. It helped establish Marwhall McLuhan as the original ‘media guru.